Joe Walsh Professional Services Practice Leader
May 19, 2020
Is your brand treasured or tolerated? It’s a simple question that brands and marketers have been asking and working to address, well, forever. However, the answer to the question today may signal whether your brand will survive or thrive as we work our way through and out of a pandemic. The question can be asked in any category or sector from B2B to B2C. It can apply at the organization level, to products, and to individual service providers or personal brands—it even applies to politics (don’t get me started).