Sports Marketing

Building brands that bring home wins.

At FINN, we are not just sports fans. It is our passion. On any given day, we are side-by-side with top athletes creating sports moments and ushering in explosive growth for emerging sports leagues and interactive experiences. We are a full-service sports marketing agency with three decades of guiding the world’s greatest athletes, leagues, and brands.

FINN knows sports. With our clients, we’ve been at the Olympics since Salt Lake City, courtside at the NBA Finals, and next to the podium as some of the most accomplished athletes of our generation received gold. We bring more than three decades of experience guiding some of the greatest athletes, leagues, and brands — and we elevate them all through a combination of creative storytelling, thought leadership, corporate communications, and events.

We were there when the first pro league announced a sports betting deal and introduced prominent sportsbooks to new states — and when sports data and groundbreaking technologies transformed how fans consume sports.

We’ve worked on every Olympics since 2002, representing globally iconic athletes, sponsor and non-sponsor brands, organizing bodies, and have introduced the powerful lure of action sports to the Games.

We were there when an eSports league launched, when a new pro league reinvented football for today’s digital fan, when the college sports landscape changed, and when partnerships redefined the entire sports business.

Sports Marketing

Case Study | Olympics

Celebrating two decades of Olympic glory and stories.

At FINN, we are not just sports fans. It is our passion. On any given day, we are side-by-side with top athletes creating sports moments and ushering in explosive growth for emerging sports leagues and interactive experiences. We are a full-service sports marketing agency with three decades of guiding the world’s greatest athletes, leagues, and brands.

As a top sports marketing agency, everything we give our clients is rooted in strategy and designed to deliver results that raise the game. FINN Sports was awarded the PR Week Award 2022 for Best in Arts, Entertainment, Sports & Media, and a SABRE Award 2022 for Consumer Services- Entertainment for cutting edge work with the Fan Controlled Football league.

The sports marketing landscape is evolving by the day and we are at the forefront, working closely with pro sports leagues and teams, colleges and universities, betting and gaming leaders and more. Our expertise spans:

  • Athlete representation
  • Collegiate programs and athletes
  • Franchise and team marketing
  • Gaming
  • NIL
  • Olympic Marketing
  • Title 9 and Gender Equality in Sports
  • Sports Betting and Regulation
  • Sports and Entertainment Technology
  • Venues

Our Clients

Comcast
2K
Stance
Shaun White
Dew Tour
Better Collective
Mobile Premier League
Lead1
Sony Playstation
Entain
Target
BetMGM
Olympics
Fan Controlled Football
International Champions Cup
US Ski & Snowboard