6 Tips for Nailing the Presentation of Creative Concepts
February 27, 2022
Flashback to fourth-grade math. Perhaps it’s not your fondest memory. But you may recall that your teacher wasn’t only interested in the right answer, instead wanting to see your work. Similarly, presenting creative concepts to clients is about more than offering solutions. It’s about taking them on a collaborative journey—one that builds trust and demonstrates the passion you have for their success. And unlike the tests you may have taken as a fourth-grader, there are likely many “correct” answers to any given creative request, making it absolutely vital that the client not only understand the “what,” but the “why” behind them.