4 Tips to Improve Your Media Pitches
August 19, 2021
As newsrooms have gotten smaller and journalists are stretched thinner, the media environment we’re all working in is crowded. Couple this with a news cycle that is constantly running at high speed and landing a pitch can seem like the impossible dream.
But as tough as it is to attract journalists’ attention these days, excuses won’t get the job done. There are no easy answers. Too often, PR pros look for a magic bullet (“This new service does the research for us”), the latest trick (“Reporters always respond when I pitch on Wednesdays”), or even a new platform (“I only pitch via Twitter”) to quickly fix their media pitching woes. They never do.