Education

Changing the world, one student at a time.

Our clients are educators, experts, leaders, and innovators. They re-envision public education, design learning platforms and solutions, and lead great colleges and universities. They are advocates at global NGOs and community-based organizations, members of foundations and associations, and visionaries of the private sector.

They’re changing the world through tireless work in every aspect of the education ecosystem, and FINN Partners gives them the full services and support of a pre-k–12 and higher education marketing agency — to tell their story with power and purpose.

Education

Case Study | Carnegie Mellon

Elevating the profile of engineering leaders.

Backed by 30 years of experience, FINN knows the education landscape well. Our pre-k–12 and higher education teams understand the unique needs of teachers, faculty, staff, parents, students, education technology and B2B education companies, as well as the critical issues affecting the sector — such as affordability, racial and social equity, access to resources and technology, and the ever-increasing pressures of funding challenges and policy changes.

That knowledge and experience benefit each FINN client. We serve as their education marketing agency and help define their brands, reach the right audience, and articulate their mission.

Then we empower them to meet lofty communication goals through thoughtful integrated campaigns that use the latest digital tools and data, and the most nuanced storytelling. And when the unexpected happens, we’re right there to guide our clients through crises.

Services
Education Brand Strategy & Development
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    Education Brand Strategy & Development

    A compelling message, clear mission, and engaging personality — those are the keys to raising awareness and building advantages for education entities and institutions. We’ll help you do it, through a combination of detailed research and vast experience.

Education Content Marketing
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    Education Content Marketing

    High-quality content is at the heart of your marketing strategy. We create short and long-form content with strategic plans for promotion and distribution to your target audience. We also provide social media, influencer marketing, sales enablement, email marketing and lead nurturing, and account-based marketing.

Education Corporate Communications
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    Education Corporate Communications

    Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.

Education Crisis Communication
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    Education Crisis Communication

    No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.

Education Digital Marketing
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    Education Digital Marketing

    We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your education institution and brand. Our integrated approach will cover all your needs, from video content to social media.

Education Marketing Strategy
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    Education Marketing Strategy

    We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors. With integrated campaign strategies, we ensure all your efforts work in tandem to drive highly qualified leads. Our messaging framework is informed by external interviews that reveal game-changing insights into user and buyer perceptions of your value proposition.

Education Public Relations
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    Education Public Relations

    To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader. We’ll help you build that relationship, nurturing new networks and growing your education business or institution at a grassroots level, locally or around the world. From blogger and influencer relations to crisis communications and thought leadership and everything in between, we can help.

Education Research & Insights
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    Education Research & Insights

    The education space is constantly evolving, and your business or institution needs research and insights you can rely on. We have the expertise and resources to conduct market research and deliver insights on a global scale.

Our Clients

Our Client, logo Michigan State University
Our Client, logo Pace University
Our Client, logo Quality Rated Childcare
Our Client, logo W. K. Kellogg Foundation
Our Client, logo Penn State University Thon
Our Client, logo Indiana University Bloomington
Our Client, logo Carnegie Mellon University
Howard University
Our Client, logo Private College 529 Plan

More of our work