Nelson Eddy

Managing Partner

Professional Experience

My career has been in the agency world except for a brief stint as Marketing VP for the NHL’s Nashville Predators. Along with sports marketing, I’ve worked in P.R. and advertising. For the last 30 years, I’ve been part of the Jack Daniel’s team and today serve as the brand historian. I’ve also spent time in the automotive, healthcare and retail worlds and have worked in a number of creative mediums to help clients tell their stories, from writing and managing four book projects to directing a traveling one-man play.

To write is human, to edit is divine.

- Stephen King, On Writing

How'd you get here?

I was an English teacher who was beginning to do some travel writing in the summer. So I paddled a canoe 450 miles from Nashville to Memphis by way of the Cumberland, Tennessee, Ohio and Mississippi Rivers. I lived through the experience and wrote a few stories about it for local newspaper and magazine. Those turned out to be the clips that got me hired.

Articles by Nelson