Consumer & Lifestyle
Creating meaningful brand connections.
Across the vast consumer landscape, established companies, emerging innovators and category leaders entrust FINN to tell their stories and transform their brands. Our deep expertise spans lifestyle, food and beverage, retail, travel and tourism, outdoor adventure, wine and spirits, and CPG. We create powerful campaigns and cultural movements that build iconic brands. From launching new products to catalyzing “marketing moments,” our team uses creativity, strategy, and experience to always deliver for our partners.
Many say it we do it — we disrupt consumer perceptions to transform brands into lifestyles. For decades, we have worked with culture shapers and shifters – spanning the worlds in which we work, live and play: outdoor, fashion and accessories, wearable tech, wine and spirits (including low and no proof!), iconic retailers, and adventure travel. Evoking emotional connections that motivate consumers to align their everyday lives with our brand partners is second nature.
Making the outdoors ‘in,’ turning the forgotten sock category sexy, turning anniversaries into pop culture events and unlocking ‘way-of-life’ status for destinations are just a few of our success stories.
Our consumer specialists have diverse backgrounds in integrated marketing, blending earned media, social media, events, and the best marketing acumen to help consumer brands deliver successful 360-degree results. We create integrated digital, social and influencer campaigns, secure global, national and regional coverage and implement successful large-scale events, press previews, seasonal campaigns and new product launches. We help clients implement new strategies that set themselves apart with any audience and through any channel.
Our team has extensive experience helping national and regional multi-door retailers navigate the ever-evolving landscape of consumer engagement, reputation management and multi-channel storytelling. Our work supporting traditional retailers and other service businesses with a significant physical footprint includes all aspects of corporate communications and consumer public relations. In addition to our experience leading executive visibility, business media relations, issues and crisis management, social impact, sustainability, DE&I, and award programs, our team is equally skilled at leading product and service launches, brand-building events, traffic-driving promotions, new store openings, sponsorship activation programs, anniversary and milestone celebrations, and education campaigns.
Consumer & Lifestyle
Case Study | Jack Daniel’s 10-Years-Old
Introducing the brand’s first whiskey in over a century.
We use strategic storytelling and high-impact ideas — the kind that resonate deeply with today’s savvy buyers — to elevate brands and empower them to leave a lasting impression.
Our experience as a brand marketing agency runs deep, with capabilities and expertise across countless industries. These include:
- Consumer packaged goods
- Fashion and beauty
- Financial services
- Food and beverage
- Consumer electronics
- Technology and telecommunications
We have unmatched expertise when it comes to reaching consumers with memorable, effective messaging. We’ll use data-driven tactics to massively increase your brand awareness and drive sales and revenue — thus maximizing the ROI of your ad efforts.
Consumer Brand Strategy & Development
The consumer brands field is a crowded one, and standing out from the competition takes a compelling message, clear market position, and engaging personality. We combine detailed research and vast experience to help build your brand.
Consumer Content Marketing
Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.
Consumer Crisis Communication
No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.
Consumer Digital Marketing
We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your consumer brand. Our integrated approach will cover all your needs, from video content to social media.
Consumer Influencer Marketing
Influencer marketing can be highly effective, but it takes finding the influencer whose personality and style are the perfect fit for your consumer brand. We have close relationships with numerous influencers who can accelerate your growth.
Consumer Public Relations
Consumer brands can benefit greatly by having strong, genuine, lasting relationships with the media. We’ll help you build those relationships, nurturing new networks and growing your brand in target markets around the world.
Consumer Research & Insights
The consumer brand landscape is constantly growing and evolving, and your brand needs research and insights you can rely on. We have the expertise and resources to conduct market research and deliver insights on a global scale.