Finn Partners, in partnership with Harris Poll, has developed the Societal Return on Investment (SROI) annual Index and model. This is a diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact.

  • Scores and ranks 100 of the most visible companies according to the public’s perception of their impact on society across three dimensions — ethical stewards, civic minds and visible values.
  • Model combines elements of leadership, citizenship and real-world engagement to create holistic assessments.
  • Insights into perceptions across many demographics by age, gender, region, income and party affiliation.
  • Shows the relationship between how a company performs and how they may influence business outcomes.
  • Any company can receive a SROI score using the model.

If you are interested in learning more, please email Amy Terpeluk

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