Consumer Brand

Creating meaningful brand connections.

Across the vast consumer landscape, established companies, emerging innovators and category leaders entrust FINN to tell their stories and transform their brands. Our deep expertise spans CPG, lifestyle, food and beverage, travel and tourism, sports, wellness, and consumer technology. From launching new products to catalyzing “marketing moments,” we create powerful campaigns and cultural movements that build iconic brands.

Consumer Goods

Our consumer specialists have diverse backgrounds in integrated marketing, blending earned media, social media, events, and the best marketing acumen to help consumer brands deliver successful 360-degree results. We create integrated digital, social and influencer campaigns, secure global, national and regional coverage and implement successful large-scale events, press previews, seasonal campaigns and new product launches. We help clients implement new strategies that set themselves apart with any audience and through any channel.

Lifestyle

FINN is at the forefront of transforming brands into lifestyles. For decades, we have worked with culture shapers and shifters–spanning wearable tech and wellness in all forms. Evoking emotional connections that motivate consumers to align their everyday lives with our brand partners is second nature.

Making the outdoors ‘in,’ turning the forgotten sock category sexy, introducing the powerful lure of action sports to the Olympics, and unlocking ‘way-of-life’ status for destinations are just a few of our success stories.

Sports

At FINN, we are not just sports fans. It is our passion. On any given day, we are side by side with top athletes creating iconic sports moments and ushering in explosive growth for emerging sports leagues and interactive experiences. We are a full-service sports marketing agency with three decades of guiding the sports world’s greatest athletes, leagues, and brands. Learn more.

Consumer Brand

Case Study | Applegate

Launching Applegate’s newest innovation during tricky times.

We use strategic storytelling and impactful ideas — the kind that resonate deeply with today’s savvy buyers — to elevate brands and empower them to leave a lasting impression.

Our experience as a brand marketing agency runs deep, with capabilities and expertise across countless industries. These include:

  • Automotive
  • Consumer packaged goods
  • Fashion and beauty
  • Financial services
  • Food and beverage
  • Consumer electronics
  • Luxury
  • Lifestyle
  • Restaurant and retail
  • Sports and entertainment
  • Technology and telecommunications
  • Consumer Advertising

    We have unmatched expertise when it comes to reaching consumers with memorable, effective messaging. We’ll use data-driven tactics to massively increase your brand awareness and drive sales and revenue — thus maximizing the ROI of your ad efforts.

  • Consumer Brand Strategy & Development

    The consumer brands field is a crowded one, and standing out from the competition takes a compelling message, clear market position, and engaging personality. We combine detailed research and vast experience to help build your brand.

  • Consumer Content Marketing

    Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.

  • Consumer Digital Marketing

    We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your consumer brand. Our integrated approach will cover all your needs, from video content to social media.

  • Consumer Influencer Marketing

    Influencer marketing can be highly effective, but it takes finding the influencer whose personality and style are the perfect fit for your consumer brand. We have close relationships with numerous influencers who can accelerate your growth.

  • Consumer Public Relations

    Consumer brands can benefit greatly by having strong, genuine, lasting relationships with the media. We’ll help you build those relationships, nurturing new networks and growing your brand in target markets around the world.

  • Consumer Research & Insights

    The consumer brand landscape is constantly growing and evolving, and your brand needs research and insights you can rely on. We have the expertise and resources to conduct market research and deliver insights on a global scale.

Our Clients

Nutribullet
Stance
Margaritaville
Dutch Bros Coffee
Carvel
Cinnabon
AVON
Nike
The Body Shop
Lillet
Applegate
Clarity
Procter and Gamble
Verizon
Colonel Littleton
Strength of Nature
Rioja Wine
Freshpair
Sulwhasoo
Penfolds
Omaha Steaks
Archibald Optics