OUR WORK Jamaica

Turning a destination into a cultural movement.

From Kingston to Montego Bay, we encouraged visitors to explore the stories, sights, sounds and flavors of Jamaica through its inspiring destinations, world-class cuisine, and talented artists. With the need to drive tourism, they came looking for a way to tell the story about the real Jamaica.

FINN built a strategy to highlight Jamaican celebrities, culture and experiences, and utilize influencers to showcase the experiences within Jamaica that are off the beaten path and share their journey.


Position Jamaica as a destination that has both beautiful beaches and a must-see local culture.


Travel & Tourism


video views


reached through paid social


sweepstakes entries

The Work

Increased Social Media Engagement: Join Me in Jamaica reached more than 10M through paid social, more than 1M through organic social and achieved more than 4.5M organic social media engagements. And the #feelthevibe hashtag had a total reach of 43,907,506 and a total influence engagement of 976,943,148.

Video & Microsite: Join Me in Jamaica received 2.5M+ video views. The Feel the Vibe microsite had 40K visitors in just eight weeks.

Sweepstakes: Join Me in Jamaica sweepstakes had 47,000 entries (exceeding goal by 39,000).

Growth in Rooms Booked: The Feel the Vibe campaign resulted in a double-digit percent increase in booked rooms compared to same time last year.

Jamaica Campaign Examples
Portraits of two Jamaicans
Social Posts for Jamaica Tourism