News and Insights

Creating a More Sustainable Future

April 22, 2024

Companies across all sectors have an imperative to invest in sustainability.

Beyond corporate responsibility, integrating sustainable business practices is vital for long-term success. Companies that do so not only mitigate risks associated with climate change and resource depletion but also capitalize on emerging market trends, enhance brand reputation and foster innovation.

In a world increasingly attuned to environmental and social issues, environmentally conscious practices are crucial for attracting conscientious consumers, investors and top talent.

In celebration of Earth Day 2024, we’re highlighting multiple FINN clients that have taken proactive measures to minimize their ecological footprint, uphold ethical business practices and foster societal well-being.

Tru Earth

Cleaning your home used to mean polluting the planet with single-use plastic containers, toxic ingredients, and unnecessary amounts of water found in traditional cleaning products. Five years ago, FINN Partners client Tru Earth was founded as a movement to combat single-use plastic pollution, creating innovative laundry detergent eco-strips® so everyone could easily make a sustainable change in their daily lives.

To celebrate—and breakthrough—this Earth Month, B Corp-certified Tru Earth unveiled its ‘Give a Strip’ campaign with award-winning actor Taye Diggs to show how easy it is to “give a strip”—with the Tru Earth Eco-Strips® on laundry day—and make true, lasting change that helps save the planet.

We are privileged to help Tru Earth make a difference every day, around the world. To date, the company has prevented 179M single-use plastic containers from entering landfills and oceans and donated 40M of its eco-strips® to people in need.

Filippo Berio USA Ltd.

Our client Filippo Berio USA Ltd. became the first among leading U.S. olive oil companies to introduce a recyclable bottle made from 50% recycled polyethylene terephthalate (rPET) in 2022. rPET bottles require less energy to produce than PET plastic bottles, while also helping to minimize plastic waste and reduce demand for new petrochemical resource extraction.

As a testament to their commitment to responsible sourcing and harvesting, Filippo Berio released their Sustainable Select EVOO line in 2023, which comes from sustainably nurtured groves cultivated using integrated farming methods and helps shoppers fully trace each oil’s field-to-bottle journey by using a QR code on the bottle, providing complete transparency about the source of the product in their hands.

In addition to these packaging innovations, Filippo Berio consistently invests in the research and development of sustainable methods for environmentally friendly olive growing, harvesting and olive tree preservation.

Green by Iceland

FINN Partners’ work with client Green by Iceland generates global awareness of Iceland’s ambitious goal of carbon-neutrality by 2040. We supported Iceland’s COP28 delegation, which included innovators pivotal to Iceland’s journey to a 99% renewable energy system.

These companies include Carbfix, Climeworks and Carbon Recycling International (CRI) who have cutting-edge carbon capture, utilization, and storage technologies.

Additionally, geothermal energy continues to gain global momentum in advancing the world’s energy transition, GEORG (Geothermal Research Cluster) is researching ways to harness its power, and Arctic Green is developing, deploying, and scaling high-impact geothermal projects globally.

Changing Markets Foundation

Changing Markets Foundation is a non-profit organization working with NGOs, foundations, and research organizations, to accomplish the mission of shifting market share away from unsustainable products and companies, and towards environmentally beneficial solutions.

To achieve this goal, the team at Changing Markets leverages their expertise, widespread experience, and networks in sustainability, policy, and campaigning to pinpoint important issues that require urgent action. They then formulate campaign strategies – supported by thorough investigative reports – to actively engage and rally the public. Changing Markets has thus conducted a range of reports, covering topics from the real-word implications of social media misinformation, to GWP*, a misleading metric pushed by the agriculture industry.

We work with Changing Markets to create a more sustainable future where the public are informed and ready to act on critical climate concerns, and where investors direct their attention toward sustainable solutions rather than companies actively destroying the planet.

Gear Hugger

Gear Hugger is on a mission to keep gear in play longer, reduce waste, and help protect the planet. The brand’s revolutionary line of plant-powered products is designed for the eco garage with bio-based alternatives to toxins that deliver superior performance, bridging the gap in the market for safer household alternatives.

Gear Hugger’s Multi-Purpose Lubricant, Heavy-Duty Degreaser, Rust Protection and Dry Bike Lubricant are free from petroleum, PTFE, VOCs and other toxins so they are biodegradable and safe to use around pets, kids and gear-loving grownups.

Perfect for outdoor adventure, bicycles, home repairs, small electronic, parts and mechanics, RV’s and so much more, with Gear Hugger, now anyone can keep their gear lasting longer, turning our throw-away society into an upkeep culture, so you can feel good about your impact on our planet.

A Green Energy Non-Profit

One of the largest partners in Europe is an international non-profit network that is leading the charge in accelerating the green energy transition.

As part of their work to advance the shift to net-zero emissions the non-profit is working with FINN Partners to help disseminate accurate and timely information for people interested in the energy transition through the media in France, Germany, Italy, Poland, Spain and Sweden.

We were targeting what we have dubbed the “the moveable middle” who are those not necessarily for or against climate but place their priorities elsewhere. Through this campaign, we are aiming to drive this “moveable middle” to see the value in switching to more environmentally friendly lifestyle, not only for the environment but also for health, costs and future security.

Despite being early on in the campaign, we have already reached 24 million of the “moveable middle”, with 33% of the coverage being in Tier One media, and 81% being on TV.