OUR WORK Entain
Showcasing technology, innovation, leadership and responsible gaming.
Entain continues to grow as a leader across responsible gambling, tech and innovation, data and interactive entertainment under CEO Jette Nygaard-Andersen, with FINN spreading awareness with its brand story.
GOAL
Continue to build awareness and visibility for the brand.
SECTOR EXPERTISE
Sports Marketing
![](https://www.finnpartners.com/wp-content/uploads/2022/10/Entain-Stock-Image-2-Case-Study.jpg)
The Work
With an average of 15 feature stories per quarter, reaching over 25 million impressions to-date in 2022, FINN delivered a steady drumbeat of coverage across Entain’s growth, its responsible gaming initiatives, cutting-edge technology and executive leadership, including feature stories in mainstream and sports betting-endemic press. Examples include: Reuters (growth); CNBC and Yahoo! Finance (innovation); Gambling Insider (responsible gaming); and Sports Business Journal (executive leadership).
The team strategically targeted four priorities: Smart and strategic Executive Thought Leadership programming and top tier media success; Elevating Entain’s pioneering platform of Responsible Gaming & Safe Play; Creating a dynamic storytelling strategy that highlights Entain’s cutting-edge Technology and Innovation; Highlighting the Interactive Entertainment offerings that Entain provides to their customers.