Serving up innovative solutions.

Today’s modern food and beverage brands face stiff competition to position themselves as leaders – not only through taste, but as sustainability warriors, nutrition renegades and culinary explorers. As a focus area within our Global Consumer Practice, our food and beverage team specializes in building integrated communications campaigns for emerging and established CPG brands. Our clients are movers and shakers, innovators and disruptors and our programs enable them to educate, provoke, and catalyze consumer action.

From touting the lesser-known health benefits of specific ingredients to leveraging influencers to drive trial around a big product launch, our work spans made-for-media experiences, brand partnerships, celebrity ambassador programs, experiential activations, industry event support, CSR initiatives, and more.