News and Insights

FINN Partners Announces Key Leadership Changes in Asia Pacific

May 15, 2024

Annouchka Behrmann Promoted to Managing Partner, Hong Kong; Cathy Feliciano-Chon Expands Role to Managing Partner, Strategic Development, Focused on Driving Growth in the APAC Region

Global integrated marketing and communications agency, FINN Partners, today announced the promotion of Annouchka Behrmann, formerly Senior Partner, to Managing Partner, Hong Kong, while Cathy Feliciano-Chon assumes expanded role as Managing Partner, Strategic Development, Asia Pacific, from her previous role as Managing Partner and Greater China Lead. The executive moves come as FINN aims to capitalize on its growing position as a major player in the region, with deep expertise across a range of verticals and offices in Hong Kong, Shanghai, Beijing, Singapore, New Delhi, Mumbai, Bangalore, Kuala Lumpur and Manila.

Annouchka BehrmannA seasoned industry veteran with a track record of driving growth for leading brands and agencies in Asia Pacific, Behrmann joined FINN in October 2023, and quickly secured marquee new business wins for the Hong Kong office. Building on this momentum, in her new role, Behrmann is charged with strengthening and growing FINN’s leadership position in travel and tourism, hospitality, design, wellness and luxury while broadening the capabilities and services offered to clients particularly in corporate communications and purpose.  She will also diversify the agency’s offerings across the sectors FINN currently excels in, namely health, consumer, technology and B2B.

Behrmann’s promotion creates space for Cathy Feliciano-Chon to expand her remit as Managing Partner, Strategic Development, Asia Pacific, focusing on business development, brand strategy, and thought leadership initiatives to grow the agency’s capabilities in the region. Renowned in the industry as a strategic brand and communications leader in travel, hospitality, luxury, and design, Feliciano-Chon joined FINN in 2019 as Managing Partner and key member of FINN Asia’s management team. She has been instrumental in shaping FINN’s reputation as a travel and tourism Cathy Feliciano-Chonpowerhouse, currently ranked #1 in the world according to size and revenue and with a portfolio of renowned brands. As a thought leader, she has developed significant industry resources and trend studies, is a frequent speaker at conferences and a Global Wellness Summit Advisory Board member.

“Cathy’s new role expands our regional leadership bench so we can grow our capabilities across offices and position the group for long-term sustainable growth in Asia. She brings to this new role over 35 years’ experience in brand strategy and marketing communications with clients and projects throughout the region, a track record in thought leadership and a formidable network,” said Howard Solomon, founding managing partner with responsibility over Asia.

“The growth that we’ve achieved in Asia thus far wouldn’t be possible without the amazing leadership we have in the region. Cathy and Annouchka along with our other Asia Pacific leads know the market well and bring a level of excellence and client service that is second to none. Given our expansive footprint, unrivaled depth and breadth of sector expertise, and flexible ONE FINN model that allows us to offer clients best-in-class, full-service capabilities within a nimble collaborative model, I believe FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services,” said Peter Finn.

TAGS: Food & Beverage, Travel & Tourism, Wellness, Consumer & Lifestyle, Arts