OUR WORK gaia herbs
Connecting people, plants and planet to create healing.
Since its inception, Gaia Herbs has stood out for its herbal expertise, ethical sourcing, top-to-bottom transparency, and steadfast commitment to high-quality, efficacious herbal products. Via an always-on, multi-pronged approach, the team raised awareness of the brand and introduced its products to new consumers.
Generate widespread excitement and buzz for Gaia Herbs as a beacon for organic herbal wellness, highlighting its mission and dedication to sustainability and community.
Consumer & Wellness
exceeded annual goal
product and expert commentary stories
Knowing consumers are balancing an increased interest in supplements with navigating the many new brands on the market, the team used a strategic approach to build both buzz and credibility for Gaia Herbs. To generate consistent coverage for the brand, the team tapped into a multitude of tactics. Leveraging the brand’s executives and natural health practitioners as herbal wellness and holistic nutrition experts, we were able to secure consistent interviews with top-tier press, while an ongoing media relations push to editors, RDs and wellness experts kept the brand top-of-mind for new product launches and trend stories.
Finally, with a finger on the pulse of seasonal and buzz-worthy ingredients, we homed in on functional ingredients to highlight new and existing product lines, securing coverage in top-tier consumer and health and wellness outlets including Forbes, The New York Times, Eat This, Not That!, One Green Planet, mindbodygreen, Well + Good, Healthline, Organic Authority, Nutritional Outlook and Health.