News and Insights

FINN Partners Global Consumer Practice celebrates expanding its communications remit for Little Caesars® into the UK in 2023

February 13, 2023

FINN Partners, the global, independent full-service marketing and communications agency, is thrilled to announce it has been appointed by Little Caesars® pizza to deliver full-service communications and digital marketing in the UK, supporting the brand’s 2023 country launch and championing the franchise-led business’ market-leading value proposition.

The FINN Partners Consumer team in Chicago is the global hub for the agency’s integrated marketing activity spanning dedicated teams in the U.S. and UK, cementing this brand as a truly global FINN Partners client in the food, QSR/restaurant, and hospitality space. The agency’s partnership with Little Caesars includes market entries in Spain, Colombia, South America, and Portugal, to name a few. In the U.S., FINN most recently supported the Detroit-Style Deep Dish Campaign, heating up the pizza wars. In addition to the public relations support, FINN has been tapped for franchisee development needs and digital, social, and paid media activation in select markets.

The UK brief for 2023 will focus on building brand awareness, supporting Little Caesars with country-wide venue openings, and ensuring Little Caesars’ product USPs are brought to life through an integrated approach encompassing PR, digital strategy, social media, content creation and SEO.  The FINN London team will work in close collaboration with the agency’s Chicago team to deliver a fast-start communications plan to cement the world’s third-largest pizza chain’s entry into the UK market.

Rebecca Smith, Global Communications Director, Little Caesars comments: “We are thrilled to bring Little Caesars Pizza to the UK and are excited to be working with the London team at FINN Partners to make this launch a success.  They share our passion for great food and understand how important this market is for us. FINN’s expertise in consumer, corporate and digital comms means they are the right agency for us and will help Little Caesars, as a US brand, expertly navigate the UK market in 2023 and beyond.”

Zaria Pinchbeck, Managing Partner for Consumer EMEA at FINN Partners comments: “The whole team are delighted to kick off 2023 with this exciting brief from the Little Caesars team. It’s the perfect time for a brand with a strong value-led proposition to enter the market and we can’t wait to help build their brand in the UK. Food and drink continue to be an important part of what we do at FINN and we’ve got a very enthusiastic team of pizza fans here in the London office, working closely with the client to ensure Little Caesars becomes a major pizza player in 2023!”

Elliott King, Managing Partner for Digital Marketing EMEA at FINN Partners comments: “FINN Global Specialist Social Media, Paid Media and SEO teams are delighted to be working with the Little Caesars team, hungry to help grow their brand and business in the UK.”

Little Caesars joins a fast-growing global F & B portfolio at FINN Partners that includes Aboard, Berry Brothers & Rudd, Bolthouse Farms, Brazi Bites, Bubbies Ice Cream, Country Archer Provisions, Elmhurst 1925, Filippo Berio, Forager Project, Koe Organic Kombucha, La Tourangelle, The World’s 50 Best Restauants, Lobos 1707, Mandolin Taverna, Mirazur at Montage Los Cabos, NotCo, Oche Gastro Gaming, Simple Mills, Stag’s Leap, St. Michele Wine Estates, Tofurky, Thomas Keller Grill aboard Seabourn Cruises, Wagamama and Waitrose.

TAGS: Consumer & Lifestyle