Annouchka Behrmann

Managing Partner

Professional Experience

I’m an integrated communications specialist, very fortunate to have worked with world-leading organisations, including American Express, M+, Marriott International, Starbucks, L’Oreal, Unilever, lululemon, Aviva, Samsung and Oatly.  I’ve led broad assignments across the business of brand – whether launching and establishing new brands, driving reappraisal, and finding new audiences for heritage brands, or elevating corporate master brands. While my passion is strategic brand communications, my expertise also spans corporate comms and issues management, which is proving essential in an ever-volatile socio-political environment with such rapid technological change.

In my last role, my team developed the multi-award-winning campaign for Oatly that grew the plant-based category in the market, and launched The Xiqu Centre, M+ and Hong Kong Palace Museum, helping to reposition Hong Kong as a global arts destination.

When nothing is sure, everything is possible.

- Margaret Drabble

How'd you get here?

My 25-year career has taken me from the world of advertising to communications, from hard-nosed London tabloid journalists to the rich cultural nuances of Hong Kong and Asia. Every day I find myself inspired and learning something new, and I live by the mantra to live, love, and shop the brands I work with. This deep connection has led to some of my proudest work – from proposing the UK’s first ever digital photography competition to Canon as an Account Executive, to devising Good Travel with Marriott Bonvoy, a programme that transformed Marriott’s ESG commitments into tangible action by enabling hotel guests across Asia Pacific to create positive impact during their stays.

What truly makes this job fulfilling are the people I encounter along the way. Mentoring individuals, building collaborative teams across geographies and working with Industry partners on the future pipeline of talent brings me enormous joy and purpose.