News and Insights

FINN Partners expands its Greater China leadership bench, hiring Annouchka Behrmann for the Hong Kong Office

November 16, 2023

HONG KONG – NEW YORK – Global integrated marketing and communications agency, FINN Partners, today announced that it has hired industry veteran Annouchka Behrmann as Senior Partner, to expand the leadership capabilities of agency’s Hong Kong office on the heels of solid growth in the Asia Pacific region.

An award-winning integrated communications practitioner, Behrmann has spent her career working with world-leading brands including American Express, M+, Marriott International, Starbucks, L’Oreal, Unilever, lululemon, Aviva, Samsung and Oatly. Her expertise gained in the UK and Hong Kong spans strategic communications planning, creative campaign development and reputation management. In her previous role as Head of New Business and Client Experience APAC for Edelman, Behrmann drove client-centric agency business transformation, developed the multi-award-winning campaign for Oatly that grew the plant-based category in the market, and launched The Xiqu Centre, M+ and Hong Kong Palace Museum, helping to reposition Hong Kong as a global arts destination. Prior to Edelman, Annouchka spent two decades in London as Managing Director Brand at MHP Communications and Head of Retail and Leisure at Hill + Knowlton Strategies. An avid industry leader, she is currently member of the Global Women in PR mentoring programme and a former Chairperson of Hong Kong’s PR association PRHK.

Behrmann joins FINN on the heels of growth and expansion in the Asia Pacific region. Since FINN first entered the Asian market in 2017, its footprint has grown exponentially based on the firm’s integrated capabilities and strategic acquisitions, with 175% revenue growth and 200 people in 9 offices across 6 countries. In the past year, the firm has also garnered top industry accolades in APAC, earning recognition as a Best Place to Work Asia-Pacific by Campaign Asia, a PRovoke Media 2023 Best Midsize Asia-Pacific Agency to Work For, and Large Consultancy of the Year by PRAXIS.

A core driver of FINN’s expansion in Asia Pacific is the firm’s strong and growing presence in Greater China, fueled by key offices in Hong Kong, Shanghai and Beijing. “China represents a strategic growth market for FINN Partners,” said Peter Finn, CEO and founding managing partner. “Thanks to our exceptional leadership, we’ve expanded in size and capabilities, and are now a major player in the region, offering clients integrated marketing and communications services across a breadth of sectors, from technology and B2B to consumer, lifestyle, travel, hospitality and wellness. Annouchka’s proven experience leading teams and partnering with world-class clients to drive growth will only strengthen our trajectory in this region.”

In her role as Senior Partner, Behrmann will report to Cathy Feliciano-Chon, Managing Partner, FINN Partners Greater China. She will also join the FINN Greater China leadership team, which includes Jenny Lo, Managing Partner of FINN’s Shanghai office and Jason Cao, Senior Partner in Beijing.

“Annouchka is a seasoned communications pro, proven business leader and a great culture fit for FINN. Her intimate knowledge of this region, coupled with her expertise in strategic communications and campaign development, make her the ideal person to mobilize our teams and partner with clients to drive bottom line impact,” notes Howard Solomon, founding managing partner with responsibility over Asia.

“FINN Partners is at an important inflection point and is exceptionally well-positioned to grow in Hong Kong and the wider region as we support a broader base of clients. The deep connections and long track record of the team in Hong Kong combined with FINN’s agile fast-growing international network makes us a force to be reckoned with. It’s an exciting time for me to join,” adds Annouchka Behrmann.