Crafting corporate PR that drive positive perceptions.

Our Work

IDA Ireland

Build excitement around Cheltenham and the Grand National with a populist lens that cuts through the confusion and makes the experience of jump racing more appealing and universal.

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Tech PR FAQs

• What is corporate communications, and why is it important for my company?

  Corporate communications is the strategic management of how an organization communicates with its key stakeholders. It encompasses all internal and external messaging and ensures that the company’s values, mission, and goals are consistently and clearly communicated.

  Key elements include:

  • Stakeholder communication: Engaging employees, customers, investors, partners, regulators, and media.
  • Message consistency: Aligning all communication channels to reflect the company’s brand and values.
  • Strategic alignment: Ensuring messaging supports overall business objectives.
  • Reputation stewardship: Managing public perception proactively to maintain trust.

   

  FINN’s Corporate Practice helps our clients navigate through an increasingly turbulent world – where a vast range of stakeholders express their expectations of organisations through a multitude of platforms.

• How does corporate communications support long-term reputation management?

  Corporate communications is essential for building and maintaining a strong reputation over time. It ensures that your company’s messaging is consistent, credible, and aligned with its values. Key ways it supports reputation include:

  • Proactively highlighting company achievements and initiatives.
  • Engaging with stakeholders to build trust and transparency.
  • Monitoring public perception and addressing potential risks before they escalate.
  • Maintaining consistency across all communication channels to reinforce reliability and credibility.

  A strong reputation strategy, guided by a corporate PR agency, helps ensure the company is positively perceived by both internal and external audiences.

• How is corporate communications different from public relations or marketing?

  While public relations and marketing are often related, corporate communications is broader and more strategic:

  • Marketing: Focuses on promoting products or services to drive sales.
  • Public relations: Focuses on media coverage, brand visibility, and reputation management.
  • Corporate communications: Encompasses reputation management, stakeholder engagement, executive positioning, internal communications, and crisis response.

  Corporate communications ensures that all messaging—both internal and external—is cohesive, consistent, and aligned with the organization’s broader objectives.

• What services can a corporate communications agency provide?

  A corporate comms agency offers strategic support to help organizations communicate effectively. Services may include internal and external messaging, stakeholder engagement, crisis communications, executive positioning, thought leadership, media relations, content creation, and measurement of communications impact. Many agencies also provide corporate public relations services, along with digital marketing and social media guidance, to ensure messages reach the right audiences across multiple channels.

• How do you develop a corporate communications strategy?

  Developing a strategy involves understanding your organization’s objectives, stakeholders, and market environment. Agencies typically conduct audits, identify key audiences, map stakeholder priorities, and create a messaging framework. They then develop a roadmap that outlines goals, tactics, channels, and performance metrics, ensuring communications support overall business objectives while remaining adaptable to emerging opportunities or challenges.

• How does corporate communications support internal engagement?

  Internal communications fosters employee alignment, motivation, and engagement. Corporate communications supports internal engagement through:

  • Leadership messaging that clearly communicates strategy, values, and goals.
  • Newsletters, intranet updates, and digital communications to keep employees informed.
  • Town halls and events that encourage dialogue between leadership and staff.
  • Change management communications that help employees adapt to organizational shifts.

  Strong internal engagement drives productivity, retention, and organizational cohesion. Many organizations partner with a corporate communications consultancy to design and deliver these internal programs.

• How do corporate communications initiatives align with business objectives?

  Corporate communications works with the business to build and protect reputations that drive sales, add value, and aid recruitment and retention. This is done through:

  • A thorough analysis of the organisation’s aims, objectives and strategy
  • Mapping all of the key stakeholders and the complex interactions between them, wider society, and our clients
  • Implementing a creative and powerful communications campaign, through unpaid, paid and social media that creates positive relationships

  Alignment starts with collaboration between the communications team and company leadership. Agencies ensure that messaging, campaigns, and engagement activities support the organization’s overall goals, market strategy, and stakeholder priorities. By embedding communications into business planning, organizations can drive measurable impact across both internal and external audiences while maintaining consistent messaging.

• How do corporate communications agencies help executives communicate effectively?

  Corporate communications support senior business leaders be profiled as an industry thought-leader by ensuring their messages are clear, consistent, and credible. They provide media and presentation coaching for interviews, conferences, and public speaking, develop speechwriting and messaging frameworks that align with organizational goals, and position executives as thought leaders within their industry. In addition, they create stakeholder engagement strategies to build trust with investors, partners, and employees. These services enhance leadership credibility and reinforce the organization’s overall communications strategy.

• How can corporate communications help during a crisis?

  Crisis communications is a critical part of corporate communications that focuses on responding to urgent reputational threats. Agencies help organizations prepare for potential crises by developing response plans, drafting key messages, training spokespeople, and providing real-time guidance. Effective crisis communications mitigates damage, maintains stakeholder confidence, and supports a rapid recovery while protecting the company’s reputation.

• How do you measure the success of corporate communications?

  The effectiveness of corporate communications can be measured using both qualitative and quantitative metrics, including:

  • Media and public metrics: Coverage, sentiment, and share of voice.
  • Stakeholder feedback: Surveys, interviews, and perception studies.
  • Internal engagement: Employee participation, feedback, and adoption of key messages.
  • Digital performance: Social engagement, content reach, and website analytics.
  • Reputation indices: Assessing public trust and perception over time.