Consumer & Lifestyle

Creating meaningful brand connections.

Across the vast consumer landscape, established companies, emerging innovators and category leaders entrust FINN to tell their stories and transform their brands. Our expertise spans consumer brands and clicks and bricks retail across, lifestyle, home improvement, food and beverage, fashion, leisure, wellness and luxury. From launching new products to activating “marketing moments,” we create powerful campaigns and cultural movements that build brands.

Consumer Team

Our consumer specialists have diverse backgrounds in integrated marketing, blending PR, earned media, social media, events, and the best marketing acumen to help consumer and retail brands deliver successful 360-degree results. We create integrated digital, social and influencer campaigns, secure global, national and regional coverage and implement successful large-scale events, press previews, seasonal campaigns and new product launches. We help clients implement new strategies that set themselves apart with any audience and through any channel.


For two decades the FINN consumer team in Europe, formerly ZPR have worked with brands and retailers evoking emotional connections that motivate consumers to align their everyday lives with our brand partners.

Challenging the beauty industry on diversity, lobbying Government to remove VAT on essential consumer items, shining a light on ageism in the fashion industry, recommending authentic celebrity talent or influencer ambassador campaigns to front brands or launches are just a few of our success stories.

Case Studies & Articles

We use strategic storytelling and impactful news ideas — the kind that resonate deeply with today’s savvy buyers — to elevate brands and empower them to leave a lasting impression.

Our experience as an agency runs deep, with capabilities and expertise across countless industries. These include:

  • Beauty
  • E-commerce
  • Fashion
  • Fitness
  • Food and beverage
  • Home improvement and DIY
  • Luxury
  • Lifestyle
  • Retail
  • Restaurants and bars
  • Sports betting and entertainment
  • Wellness
  • Consumer Strategy & Development

    The consumer brands field is a crowded one, and standing out from the competition takes a compelling message, clear market position, and engaging personality. We combine detailed research and vast experience to help build your brand. We develop campaigns with a social purpose and respect for our planet and future generations.

  • Consumer Content Marketing

    Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.

  • Consumer Digital Marketing

    We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your consumer brand. Our integrated approach will cover all your needs, from video content to social media.

  • Consumer Influencer Marketing

    Influencer marketing can be highly effective, but it takes finding the influencer whose personality and style are the perfect fit for your consumer brand. We have close relationships with numerous influencers who can accelerate your growth.

  • Consumer Public Relations

    Consumer brands can benefit greatly by having strong, genuine, lasting relationships with the media. We’ll help you build those relationships, nurturing new networks and growing your brand in target markets around the world.

  • Consumer Research & Insights

    The consumer brand landscape is constantly growing and evolving, and your brand needs research and insights you can rely on. We have the expertise and resources to conduct market research and deliver insights on a global scale.

Our Client, logo Berry Bros. & Rudd
Our Client, logo Dole Packaged Foods
Our Client, logo Hobby Craft
Our Client, logo Ladbrokes
Our Client, logo Coral
Our Client, logo Lakeland
Our Client, logo Little Caesars
Our Client, logo N Brown Group
Our Client, logo JD Williams
Our Client, logo Simply Be
Our Client, logo No.3 London Dry Gin
Our Client, logo Penfold’s Wine
Our Client, logo Shokz
Our Client, logo The Original Factory Shop
Our Client, logo Woolroom
Our Client, logo Tineco
Our Client, logo Toolstation
Our Client, logo Travis Perkins
Our Client, logo Wagamama
Our Client, logo Waitrose
Our Client, logo The World’s Best Restaurants