Helping brands leverage social media effectively.

Consumer & Lifestyle

Case Study | Little Caesars Pizza April Fool’s Day Campaign

OUR WORK Little Caesars Pizza The Little Caesars fish & chips pizza that took the internet by storm FINN Partners are shaping Little Caesars’ entry strategy into the UK, introducing the brand and generating excitement for imminent new store launches. April Fool’s Day poses a yearly opportunity for brands to publish highly shareable stories, but…

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Effective social media management from our UK office in London.

Managing social media strategies is a team effort and requires a lot of work. At FINN Partners, we offer both off-the-shelf packages and custom solutions to make sure the service we provide is the right one for you. Our team considers your internal resources, as well as what you’re trying to achieve, to give you the right balance of strategy and creativity. We don’t just want to get your brand seen, we want to grow your brand visibility with the right people, creating and managing social campaigns that focus on ROI.

Our social media services should slot in with your precise marketing targets, helping to grow engagement that drives results:

Why work with a social media agency

Our social media specialists are driven by accelerating your social channels.

Do you have limited resources for your brand’s social media?

Social media can be time consuming. When you’re balancing it with other responsibilities, it can be difficult to know what to prioritise. We have a multidisciplinary team based in London, so when you work with us you get a team of experts with different strengths, from strategy to copywriting and graphic design.  

Working with an agency also offers more flexibility and scalability. If you have a special event or campaign, we can assign more resources to support it, whereas an in-house social media manager may need to juggle other priorities. 

Are you looking for a social media agency that will offer strategy and content services?

Some social media marketing and communications agencies concentrate on creating beautiful, eye-popping design, whilst others find your audience and build your brand. 

We do both. 

At FINN Partners UK, we take your social media profiles to the next level through tactical strategy and dazzling design, giving your business that much-needed boost in the increasingly competitive social space.

Is your campaign not getting the desired results?

Our team in London are experienced in social media marketing across a range of industries. We are ready to create a strategy that focuses on the right social media platforms and delivers on your goals, whatever the objective may be. We stay up to date with the latest news and trends and are always on the lookout for new techniques. 

Are you struggling to come up with new ideas for your social media campaigns?

Sometimes it can be difficult to decide what your next step should be. We can provide a fresh perspective on your brand and your current campaigns, identifying areas of improvement that your in-house team might miss.

Our Social Media Services

Trusted by World-Class Brands and Organizations Around the World

Step 1: Social media audit

Helping you to increase your social following and develop an engaged community

Looking to increase your social following and develop an engaged community? Maybe you’re a new brand looking to raise awareness. Or perhaps you’re looking to run a major campaign to educate, inspire, and ultimately convert your followers to buyers. To build a successful social media strategy, it’s important to know exactly what you want to achieve. That is why our team will work closely with you to develop a strong understanding of your brand and establish your social objectives. Once your goals have been set, we will undertake a full social media audit, as well as use social listening tools, to understand:

• Your current profile, who your followers are, and what content has worked best for you so far.
• Your target audience, who they are, and the content they engage with most. What are they looking for, and what would they like to see from your brand? How can you provide them value? 
• Your competitors, what is and isn’t working for them, and how to gain a competitive advantage

All of this will be incorporated into your ongoing strategy.

Step 2: Social media strategy

Following an audit, we use our findings to start developing a social media strategy and actionable recommendations, including:

Core social goals and metrics to track 

Target audience segments with detailed personas: who they are, what interests them, and how you can capture their attention 

Recommended of optimisations to make your profile as useful and easy to navigate as possible 

Reasons for users to follow you across multiple platforms through tailored channel strategies

Strategies to develop content with purpose while making effective use of current platform best practices. We’ll provide a creative direction building off what resonate with your audience

If you need to grow at a faster rate, we can incorporate growth tactics and provide budget parameters for influencers or brand partnerships and other post-boosting strategies.

Step 3: Social media content creation

Crafting beautiful feeds

Our social media team and creative writers and designers are experts in content creation.

From brainstorming and conceptualisation, to production, after-effects, graphic design, and copywriting, we can handle all your creative needs to maintain your social output.

• PPC

  Reach your audience with targeted paid advertising campaigns on Google and Bing.

• Paid Social Ads

  Boost your social profiles with paid advertising on social channels.

• Website Design

  Our in-house design team will level-up your website.

• Content Creation

  Build authority in your market with a content marketing program.

Organic Social Media FAQs

• Why work with an agency for social media management?
  • Benefit from a team of specialists rather than one internal social media manager. By working with an agency, you’ll have access to social strategists, content specialists, data analysts, designers, community managers, and paid media specialists, all available when you need them.
  • Take the burden off your internal team by handing over the workload to an agency. Stay up to date on social trends and changes. Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. Our team in London will keep track of the most important ones, and provide action plans for implementing changes. Also, we have access to pricey, leading social media tools, so you can better understand your industry, your audience and how you’re performing.
• How do you conduct a social media audit?

  A social media audit involves:

  • Assessing the performance of content—platforms, formats, topics, imagery, copy, hashtags—to understand what has worked best 
  • Evaluating profile considerations to ensure information is clearly presented and visually reflects your brand’s personality 
  • Analysing competitor pages to see what works and get inspiration
  • Benchmarking your audience to understand your current audience. Who are they, what do they care about, and how can you put your brand in front of them?
  • Listening. What conversations are taking place? What content and stories are trending? What should you get involved with?
• How do you create a social media strategy?

  Following an extensive social media audit, a social strategy will outline the what, where, who, when, how, and why of your social pages.

  • What is your social goal?
  • How are you going to reach it?
  • What are you trying to achieve?
  • Where are you going to channel your efforts?
  • Who is your audience?
  • Where can you reach them?
  • When will your plan take place?
  • Are there different stages involved?
  • How will your tactics and content drive your audience to complete the desired action?
  • Why are you developing a strategy?

  The “why” should align to your broader business goals.

• What is social listening?

  Social monitoring is the act of monitoring for specific mentions of your brand. Social listening takes it a step further to understand wider conversations taking place in your industry and by whom. Social listening can help you:

  • Assess the performance of your content strategy, identify what works for you and how you compare to you competitors 
  • Engage with your customers 
  • Address and avoid PR disasters and manage your brand reputation online 
  • Track competitors, their updates, campaigns and initiatives 
  • Find pain points within your industry and become the brand to solve them 
  • Discover new sales leads 
  • Identify influencers within your industry and brand advocates 
  • Assess brand sentiment
• How many people use social media?

  As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!

• How can businesses use social media?
  • Brand awareness and visibility: Businesses can use social media to increase their visibility among potential customers. By posting regularly and engaging with followers, they can keep their brand at the forefront of their audience’s minds. 
  • Product promotion: Businesses can use social media to promote their products or services. This can be through regular posts, promotional campaigns, or sponsored content. 
  • Customer engagement: Social media is an excellent tool for engaging with customers. Businesses can respond to comments, answer queries, and resolve complaints in real-time. This can lead to improved customer satisfaction and brand loyalty. 
  • Market research: Social media provides a platform for businesses to gather information about their audience’s preferences, opinions, and behaviors. This can help them tailor their offerings and marketing strategies to meet their customers’ needs. 
  • Customer service: More and more, consumers are turning to social media for customer service. Businesses can use these platforms to provide timely and efficient customer support. 
  • Drive traffic: By sharing links to their website in their social media posts, businesses can drive more traffic to their site, leading to increased leads and sales. 
  • Content marketing: Sharing valuable, relevant content on social media can help businesses position themselves as thought leaders in their industry. This can help build trust and credibility with their audience. 
  • Sales and lead generation: Social media platforms offer various tools and features (like shoppable posts) that businesses can use to sell their products directly or generate leads. 
  • Community building: Social media allows businesses to build and nurture an online community around their brand. This not only fosters loyalty but also provides valuable feedback and insights. For example, including humour in your social media strategy can help create a relatable brand. 
  • Crisis management: In case of a crisis or PR issue, social media allows businesses to quickly and effectively communicate with their audience, address concerns, and manage their reputation.
• How can you measure social media marketing performance?

  To measure the performance of your social media activity to understand how successful it’s been, you can look at the following metrics:

  • Engagement metrics like social shares, comments, likes and mentions. These metrics help you see how your audience is engaging with your content. 
  • Post impressions and reach will help you gauge your visibility online by telling you how often your content is being seen, and by how many unique users. 
  • Follower growth. Track your follower count across your channels over time to see if your audience is growing. If your follower numbers are stagnant or declining, you may want to reassess your strategy. 
  • Click-through rate (CTR). The higher the CTR is for your posts, the more likely it is that your followers find your content compelling. 
  • Conversion rate, which refers to the percentage of your audience that complete a desired action, whether it be a purchase or a sign up form. Your conversion data will help you understand how effective your social media is in driving a specific action. In fact, check out how you can use social proof to improve conversions.
  • Social media listening involves monitoring platforms for mentions of your brand and your products or services. You can also monitor competitor mentions if you want. This all helps you see how your brand is perceived, as well as identify areas for improvement.