OUR WORK Hobbycraft
Supporting Hobbycraft’s Store Openings; Spreading Awareness Of Hobbycraft’s New Store Openings Within The Local Community.
Hobbycraft opened 7 new stores in 2021 across the UK – locations included Exeter, Chichester, Cirencester, Belfast, Wimbledon, Leicester, and Rochester.
GOAL
Spread awareness of Hobbycraft’s new store openings within the local community.
SECTOR EXPERTISE
Consumer
![](https://www.finnpartners.com/wp-content/uploads/2022/01/Untitled-design-75-1000x643.jpg)
88
pieces of coverage for new store openings
3.4M
total reach across a huge range of regional titles such as BBC Leeds, BBC Radio Gloucestershire, Belfast Live, Leicester Mercury and more
37
37 pieces of coverage for store anniversaries, with a total reach of 18.6M
![](https://www.finnpartners.com/wp-content/uploads/2022/01/Untitled-design-76-700x450.jpg)
The Work
Our PR plan was focused on spreading awareness about the new opening within the local community through pre and post opening press releases. We also issued a recruitment driving press release. Outside of media outreach, we supported with the planning for the Grand Store Opening by organising a local photographer, inviting the Mayor to cut the ribbon, as well as inviting influencers and journalists to spend a voucher in the store.