OUR WORK Waitrose circular future fund

Supporting Waitrose and John Lewis Partner’s Circular Future Fund.

As sustainability works its way to the top of agendas, we were tasked with the launch of the Circular Future Fund for the John Lewis Partnership.

GOAL

Launch the Circular Future Fund for the John Lewis Partnership

SECTOR EXPERTISE

Consumer Brand

60+

pieces of coverage

580M

audience

518k

engagements

283

Twitter shares

The Work

54 pieces of coverage appeared on the day of the launch and 90% of the coverage  featured ‘John Lewis’ in the headline. The launch happened immediately after COP26 and on the same day an industry competitor also launched a similar fund.