B2B Education Marketing Strategy

Trusted advisors for transformational times.

Challenge, Meet Opportunity
Growing your education company means overcoming challenges like funding fluctuations, policy uncertainty, shifting priorities, and system bureaucracy.

We’re confident we can help you meet those challenges head-on and emerge in a stronger business position. 

It’s confidence forged by decades of successful education marketing strategy and PR leadership for businesses like yours. With insider knowledge of the sector and expert insight into your target audience, our education marketing services help your organization flourish, come what may. 

Who We Serve
Companies and organizations serving K-12 and higher ed institutions, including providers of:

  • Core curriculum 
  • Supplemental curriculum 
  • Edtech
  • Publishing
  • Software
  • Learning management systems
  • Professional development
  • Learning environments
  • Classroom supplies and equipment
  • Cybersecurity
  • Assessments
  • Facilities and maintenance
  • Food service
  • Student services
  • Professional and administrative services
  • Staffing

Your education organization exists to improve the lives of students and educators. 
To make an impact and grow your business, you need a marketing and communications partner who can:

  • protect and advance your hard-won reputation,
  • earn your audience’s trust,
  • and support your mission. 

Our senior leadership team—with decades of education marketing and communications experience—provides you with hands-on counsel that generalist firms can’t. And as part of a global independent agency, we have a diverse set of talent, tools, and capabilities at our disposal that niche education specialists lack. 

Education

Case Study | TouchMath

Approximately three million U.S. students have dyscalculia, a math disability, but there is a huge lack of dyscalculia awareness, diagnosis, and treatment.

Case Studies & Articles

We’ll help you do well, and do good.

Our time-tested, insight-driven approach helps you meet your marketing and business goals so you can fulfill your mission to improve the lives of students and educators.

You know that you can’t achieve your mission without profitability. To continue making a difference in the lives of students, educators, and communities, you need a cohesive strategy and tailored approach that broadcasts your unique point of view to the right audiences.

A collaborative partnership with FINN supports both your mission and your business goals, empowering your education company with effective PR and marketing support.

CONNECT WITH US

  • Business-to-Business Education Marketing Services

    Through deep research, market analysis, and decades of direct experience, we hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, parents, and investors. With integrated campaign strategies, we ensure all your efforts work in tandem to drive highly qualified leads.

    • Positioning and messaging
    • Marketing automation
    • Competitive intelligence
    • Policy and funding insight
    • Measurement
  • Business-to-Business Education PR

    To win over buyers, you need your community’s trust. We have the education media connections to build awareness and positive sentiment, securing your position as a trusted education sector leader. Earned media builds awareness for your solutions and raises your credibility—generating demand, increasing sales velocity, and improving retention. 

    • Media, blogger and influencer relations
    • Crisis communications
    • Thought leadership
    • Awards
    • Events
  • Business-to-Business Education Content Marketing

    We create short- and long-form content with strategic plans for promotion and distribution to your target audience. Content marketing provides your prospects with education and reassurance as they evaluate your solutions—addressing and overcoming their objections and increasing speed to sale.

    • Content strategy and development
    • Email marketing and lead nurturing
    • Social media advertising
    • Sales enablement
  • Business-to-Business Education Paid Media

    We identify efficient and effective channels for delivering your message to your target audience. Paid media ensures guaranteed visibility for your valuable thought leadership within trusted third-party environments—driving awareness and generating demand in a competitive media landscape.

    • Paid media strategy and development
    • Media buying
    • Paid social media strategy 
    • End-to-end campaign management
    • Measurement and optimization
Our Client, logo Blackboard
Our Client, logo eLuma
Our Client, logo Mind Education
Our Client, logo GoGuardian
Our Client, logo center for applied special technology
Our Client, logo Raptor Technologies
Our Client, logo Discovery Education
Our Client, logo Renaissance
Our Client, logo Crayola
Our Client, logo Dremel
Our Client, logo National Math and Science Initiative
Our Client, logo Achieve3000
Our Client, logo School Specialty
Our Client, logo Pearson