Trusted advisors for transformational times.

Challenge, Meet Opportunity
Growing your edtech company means overcoming challenges like funding fluctuations, policy uncertainty, shifting priorities, and system bureaucracy. While record federal funding drove unprecedented U.S. edtech growth in the last several years, you’re likely feeling the effects of decreased government funding, reduced private investment, AI innovation, and growing competition.

As an experienced edtech marketing agency, we’re confident we can help you meet those challenges head-on and emerge in a stronger business position. 

It’s confidence forged by decades of successfully building, launching, and monitoring edtech marketing strategy for businesses like yours. With insider knowledge of the sector and expert insight into your target audience, we can help your edtech organization flourish, come what may. 

Who We Serve
Companies and organizations serving K-12 and higher ed institutions, including providers of:

• Core curriculum 
• Supplemental curriculum 
• Digital publishing
• Software
• Virtual and distance learning
• Online tutoring
• Learning management systems
• Professional development
• Hardware and equipment
• Cybersecurity
• Assessments
• School management systems
• Professional and administrative services
• Assistive technology
• Parent communication apps

Your edtech company exists to improve the lives of students and educators. 
Building a trusted reputation is increasingly important in edtech. Policymakers are emphasizing cybersecurity and privacy, AI-enabled tools face skepticism and scrutiny, and districts are closely monitoring efficacy. You need a message that eases buyers’ concerns while offering an inspiring narrative of innovation that solves educators’ pressing challenges.

To make an impact and grow your business, you need a marketing and communications partner who can:

• protect and advance your hard-won reputation,
• earn your audience’s trust,
• and support your mission. 

Our senior leadership team—with decades of edtech marketing strategy experience—provides you with hands-on counsel that generalist firms can’t. And as part of a global independent agency, we have a diverse set of talent, tools, and capabilities at our disposal that niche education specialists lack diverse set of talent, tools, and capabilities at our disposal that niche education specialists lack. 

We’ll help you do well, and do good.

Our time-tested, insight-driven approach helps you meet your marketing and business goals so you can fulfill your mission to improve the lives of students and educators.

You know that you can’t achieve your mission without profitability. To continue making a difference in the lives of students, educators, and communities, you need a cohesive edtech marketing strategy and tailored approach that broadcasts your unique point of view to the right audiences.

A collaborative partnership with FINN supports both your mission and your business goals, empowering your education company with effective PR and marketing support.

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