News and Insights
FINN Partners appoints Ernst Flach as partner in Global Travel Practice
August 17, 2026
Global independent marketing and communications firm, FINN Partners today announced the appointment of Ernst Flach as Partner in its Global Travel Practice. Flach will play a key role in expanding FINN’s destination representation and integrated marketing capabilities across North America, supporting the agency’s continued growth in the US and Canadian travel markets.
Flach joins FINN Partners with more than 20 years of experience in travel, tourism and destination marketing, having represented leading international tourism brands, destination organizations and hospitality clients including the South Australian Tourism Commission, Visit Iceland, the Madeira Promotion Bureau and Storey Hospitality. Flach also previously worked at Destination Canada and began his career with advertising agencies in Canada and Eastern Europe. In his new role, he will focus on helping destinations and tourism organizations grow awareness, consideration and visitation through integrated travel trade marketing and communications strategies. His experience developing and executing multi-market tourism strategies across North America, Europe and beyond aligns closely with FINN’s global travel offering and international footprint spanning 38 offices across five continents.
“Global travel continues to be one of the world’s most dynamic and resilient sectors, creating significant opportunities for destinations competing for visitor attention and market share,” said Peter Finn, CEO and Founding Partner of FINN Partners. “As demand for integrated representation, marketing and communications services continues to grow, we are adding to our $33 million annual revenue practice by expanding our capabilities to help clients maximize their presence in an increasingly competitive marketplace through our integrated services. Ernst’s deep destination marketing expertise and international perspective make him a valuable addition to our global travel team.”
Debbie Flynn, Global Travel Practice Leader, highlighted the significance of the appointment as FINN Partners continues to grow its destination representation offering across North America: “The appointment of Ernst builds on the momentum we created with the addition of Senior Partner, Maïté Conway Ross, last year, as we expand our destination representation offering in response to the growing demand for travel trade and integrated marketing capabilities. Many of our clients are now serviced across multiple global markets in North America, Europe and further afield including: The Bahamas, HolaFly, Ama Waterways, Virginia Beach, Mandarin Oriental, Pan Pacific Hotels, Langham Hospitality Group, Delta Air Lines, Visit Orlando, A&O Hostels, Hotelplanner, Visit Iceland and many more. Ernst’s deep experience working with destinations and tourism boards, combined with his understanding of localized markets across North America, reinforces our ability to help destinations drive meaningful growth and visitation throughout the region and globally.”
“I am excited to join FINN Partners at such an incredible time for the travel and tourism industry. FINN’s uniquely collaborative and innovative model provides an exceptional platform to transform our clients’ businesses and brands. I look forward to working alongside this amazing team to grow the Global Travel Practice,” said Ernst Flach.
FINN Partners’ Global Travel Practice is focused on the seamless integration of services beyond traditional public relations, offering clients specialized expertise in strategy, creative, digital, social and influencer marketing, travel trade representation, public affairs and crisis management. With practice expertise in a number of sectors, the agency offers deep sector knowledge expert communicators to promote tourism specialisms including sports tourism, medical tourism, responsible travel. The appointment of Flach further strengthens its ability to provide integrated, market-specific counsel to destinations, tourism organizations and hospitality brands seeking to engage travelers across North America and around the world.