Work: Women First

Overview

The Goal

The Goal

Women First - The Goal
  • Coin a name

    that speaks to the work the organization is doing and its geographic and gender-equity focus
  • Develop a branded organizational narrative

    that defined the mission and goals of the non-profit in terms both external and internal stakeholders could understand and embody

The Strategy

The Strategy

Women First - The Plan
  • Differentiate Women First

    as a unique, strategic and leading women-focused funder in the non-profit space

The Execution

The Execution

Women First - The Execution
  • NEW NAME

  • Logo

  • BRAND NARRATIVE

  • ORGANIZATION ONE-PAGER AND 8-PAGE BROCHURE

  • Website design

The Results

The Results

Developed

a new overarching brand message and organizational narrative

Renamed and relaunched

a new, vibrant brand

Built and deployed

a new and strategically organized website

Women First - The Results

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