Overview
The Goal
LAUNCH WITHOUT A NET
Verizon's first feature-film length documentary, in partnership with director Rory Kennedy, on September 26, 2017
The Strategy
DIRECT
attention to the gap between the “haves” and the “have nots” when it comes to access to technology and the internet in schools across the country
The Execution
EXCLUSIVE TRAILER RELEASE
with the Hollywood ReporterTUNE-IN CAMPAIGN
driven by a drumbeat of press interviews with Rory Kennedy, and film “talent”-students, parents & teachers profiled in the who brought the issue to life
MEDIA COVERAGE ACROSS MANY VERTICALS
including entertainment, film, education, tech, parenting and morePREMIERE DURING THE NEW YORK FILM FESTIVAL
attended by Verizon spokesperson Zendaya, who conducted interviews in support of the film tying into her own experience with the issue
