Without A Net, Work Overview

Overview

The Goal

The Goal

Without A Net - The Goal
  • LAUNCH WITHOUT A NET

    Verizon's first feature-film length documentary, in partnership with director Rory Kennedy, on September 26, 2017

The Strategy

The Strategy

Without A Net - The Plan
  • DIRECT

    attention to the gap between the “haves” and the “have nots” when it comes to access to technology and the internet in schools across the country

The Execution

The Execution

Without A Net - The Execution
  • EXCLUSIVE TRAILER RELEASE

    with the Hollywood Reporter
  • TUNE-IN CAMPAIGN

    driven by a drumbeat of press interviews with Rory Kennedy, and film “talent”-students, parents & teachers profiled in the who brought the issue to life
  • MEDIA COVERAGE ACROSS MANY VERTICALS

    including entertainment, film, education, tech, parenting and more
  • PREMIERE DURING THE NEW YORK FILM FESTIVAL

    attended by Verizon spokesperson Zendaya, who conducted interviews in support of the film tying into her own experience with the issue

The Results

The Results

MORE THAN 150

media placements

OVER 580 MILLION

impressions

Without A Net - The Results

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