Main Content

The Goal

Winston Privacy - The Goal
  • Raising awareness
    of Winston Privacy at the world’s largest and busiest technology trade show, CES.

    Often described as a plug-and-play solution, Winston is a hardware device that offers complete protection from corporate spies, hackers, and warrantless government surveillance.

The Plan

Winston Privacy - The Plan
  • Product Launch
    Announce the company’s direct-to-consumer product launch and latest round of investor funding in the weeks leading up to CES to pre-seed the market.
  • Data Reporting
    Generate traction at the show by developing and promoting a comprehensive report on the state of data privacy.

The Execution

Winston Privacy - The Execution
  • CONDUCTED AGGRESSIVE CES MEDIA OUTREACH
  • issued proprietary State of Data Privacy Research
  • Activated ON-THE-GROUND MEDIA SUPPORT

The Results

Advanced brand awareness

by generating 25+ pieces of coverage

Generated over 500M UVM

featuring the Winston product in high profile publications such as The Washington Post, USA Today and Seattle Times

Drove business Leads

by significantly increasing product sales and website traffic, as well as interest from eCommerce partners

Winston Privacy - The Results

View more in this industry

Close Pop-up