Launch a new solution for internet privacy at homeWinston Privacy needed to debut a completely new plug-and-play solution for home privacy, a hardware device that offers complete protection from corporate spies, hackers, and warrantless government surveillance.
Took center stage at CESAnnounce the company’s consumer technology product and a new round of investor funding in the weeks leading up to CES.
Briefing journalists out in front of the show to get Winston Privacy considered for CES "sneak peek" preview features.
Spotlighted the problem with an ownable studyDeveloped a comprehensive report on the state of data privacy -- one of the most widely covered consumer topics -- and generated attention in advance of CES.
Spotlighted the strength of hardwareAnd its capabilities compared to software and other applications.
Issued proprietary State of Data Privacy ResearchThis new study revealed compelling data about consumers and their internet privacy practices and behaviors.
Activated ON-THE-GROUND media supportLeverage Finn Partners on-the-ground technology team -- and CES veterans -- to elevate Winston Privacy in Las Vegas.
Pre-briefed tech journalists and CES reportersOffered product samples, briefings with Winston Privacy CEO, and advance review of the new study.
Raised awareness through top-tier CES features
that in some cases led with Winston Privacy -- in high-reach media like The Washington Post, USA Today, and The Seattle Times
Drove business Leads
by significantly increasing product sales and website traffic, as well as interest from eCommerce partners