The Goal

Up to Us - The Goal
  • ELEVATE THE MISSION AND BRAND
    of Up to Us through strategic communications activities

The Plan

Up to Us - The Plan
  • ENSURE
    the voice of young Americans are included in the national conversation on fiscal and economic issues
  • RAISE
    awareness of the long term national debt among young Americans and how it will impact their generation’s future
  • LEVERAGE
    local and national media outlets, fiscal and economic thought leaders and millennial change makers to empower a generation to build a more prosperous future through sustainable fiscal energy

The Execution

Up to Us - The Execution
  • SHOWCASE YOUNG AMERICANS
    involved in Up to Us as the next generation of leaders shaping America’s fiscal course
  • TRANSITION UP TO US
    from a college campus competition to a year of action on activities that help current college students understand how the national debt affects the issues they care about
  • ENGAGED WITH MEMBERS
    of Congress and D.C. thought leaders to demonstrate how young Americans have the most to lose from the effects of dangerous fiscal policy, and the most to gain from solving this challenge

The Results

OVER THE PAST SIX YEARS,

Finn Partners has facilitated multiple meetings for the student leaders of Up to Us with Members of Congress, including the Office of Speaker Ryan

GENERATED MORE THAN 30 MILLION

MEDIA IMPRESSIONS

SECURED BLANKET LOCAL AND NATIONAL MEDIA COVERAGE

from nearly 150 media placements including USA Today, OZY, Quartz, Fox News and more

Up to Us - The Results

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