U.S. Korea Connect, Work Overview

Overview

The Goal

The Goal

U.S. Korea Connect - The Goal
  • GENERATE SUPPORT FOR THE KORUS FTA

    educate and engage the American public, business, Congress and state and local politicians

The Strategy

The Strategy

U.S. Korea Connect - The Plan
  • CREATE

    a multi-faceted campaign providing needed information, data and resources about the U.S.-Korea Free Trade Agreement (KORUS FTA) to the American business community
  • HIGHLIGHT

    American businesses realizing the benefits of the trade under the KORUS FTA
  • DEMONSTRATE

    the positive impact of the KORUS FTA on the U.S. economy and the U.S.- Korea relationship

The Execution

The Execution

U.S. Korea Connect - The Execution
  • CREATED A COMPREHENSIVE WEBSITE

    which is a trusted resource for all things related to the KORUS FTA: www.uskoreaconnect.org
  • BUILT AND ORGANICALLY GREW

    a robust and engaged social media presence
  • GENERATED MEDIA COVERAGE

    secured editorial boards with the top-tier newspapers and placed dozens of op-eds in newspapers across the U.S.
  • IDENTIFIED and DEVELOPED

    over 200 success stories profiling U.S. businesses, both large and small, in all 50 states, successfully trading under the KORUS FTA
  • HOSTED

    targeted events on Capitol Hill and across the U.S.

The Results

The Results

77 CONTRUBUTED BLOG POSTS

from senators, governors, trade experts and business owners on the SeoulSource blog

10,000+ FOLLOWERS AND 11,000+ LIKES ON FACEBOOK

and 1,500+ Twitter followers

25,000 INTERNATIONAL NETWORK

of engaged individuals interested in international trade and Korea-U.S. relations

WON AWARDS:

PRSA SILVER ANVIL WINNER, MARCOM (MULTIPLE) SABRE, TOTH

U.S. Korea Connect - The Results

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