The Goal

U.S. Korea Connect - The Goal
  • GENERATE SUPPORT FOR THE KORUS FTA
    educate and engage the American public, business, Congress and state and local politicians

The Plan

U.S. Korea Connect - The Plan
  • CREATE
    a multi-faceted campaign providing needed information, data and resources about the U.S.-Korea Free Trade Agreement (KORUS FTA) to the American business community
  • HIGHLIGHT
    American businesses realizing the benefits of the trade under the KORUS FTA
  • DEMONSTRATE
    the positive impact of the KORUS FTA on the U.S. economy and the U.S.- Korea relationship

The Execution

U.S. Korea Connect - The Execution
  • CREATED A COMPREHENSIVE WEBSITE
    which is a trusted resource for all things related to the KORUS FTA: www.uskoreaconnect.org
  • BUILT AND ORGANICALLY GREW
    a robust and engaged social media presence
  • GENERATED MEDIA COVERAGE
    secured editorial boards with the top-tier newspapers and placed dozens of op-eds in newspapers across the U.S.
  • IDENTIFIED and DEVELOPED
    over 200 success stories profiling U.S. businesses, both large and small, in all 50 states, successfully trading under the KORUS FTA
  • HOSTED
    targeted events on Capitol Hill and across the U.S.

The Results

77 CONTRUBUTED BLOG POSTS

from senators, governors, trade experts and business owners on the SeoulSource blog

10,000+ FOLLOWERS AND 11,000+ LIKES ON FACEBOOK

and 1,500+ Twitter followers

25,000 INTERNATIONAL NETWORK

of engaged individuals interested in international trade and Korea-U.S. relations

WON AWARDS:

PRSA SILVER ANVIL WINNER, MARCOM (MULTIPLE) SABRE, TOTH

U.S. Korea Connect - The Results

View more in this industry

What's Hot