Overview
The Goal
GENERATE SUPPORT FOR THE KORUS FTA
educate and engage the American public, business, Congress and state and local politicians
The Strategy
CREATE
a multi-faceted campaign providing needed information, data and resources about the U.S.-Korea Free Trade Agreement (KORUS FTA) to the American business communityHIGHLIGHT
American businesses realizing the benefits of the trade under the KORUS FTADEMONSTRATE
the positive impact of the KORUS FTA on the U.S. economy and the U.S.- Korea relationship
The Execution
CREATED A COMPREHENSIVE WEBSITE
which is a trusted resource for all things related to the KORUS FTA: www.uskoreaconnect.orgBUILT AND ORGANICALLY GREW
a robust and engaged social media presenceGENERATED MEDIA COVERAGE
secured editorial boards with the top-tier newspapers and placed dozens of op-eds in newspapers across the U.S.IDENTIFIED and DEVELOPED
over 200 success stories profiling U.S. businesses, both large and small, in all 50 states, successfully trading under the KORUS FTAHOSTED
targeted events on Capitol Hill and across the U.S.
The Results
77 CONTRUBUTED BLOG POSTS
from senators, governors, trade experts and business owners on the SeoulSource blog
10,000+ FOLLOWERS AND 11,000+ LIKES ON FACEBOOK
and 1,500+ Twitter followers
25,000 INTERNATIONAL NETWORK
of engaged individuals interested in international trade and Korea-U.S. relations
WON AWARDS:
PRSA SILVER ANVIL WINNER, MARCOM (MULTIPLE) SABRE, TOTH
