The Goal

U.S. China film and television industry expo - The Goal
  • ESTABLISH
    the U.S. China Film and Television Industry Expo as the go-to conference for China and Hollywood
  • POSITION
    the Expo as an innovative platform that unites the China and U.S. film and television industries

The Plan

U.S. China film and television industry expo - The Plan
  • WORK HAND IN HAND
    with Expo organizers to develop robust panel sessions with top executives and producers in both the U.S. and China
  • ADDRESS
    industry changes and trends, educating media and attendees through panel discussions on why the Expo is necessary in today’s entertainment landscape
  • LEVERAGE UCFTI ORGANIZERS
    as the go-to experts for questions regarding the Chinese entertainment industry and box office

The Execution

U.S. China film and television industry expo - The Execution
  • UTILIZED INDUSTRY AND GOVERNMENT CONTACTS
    to secure attendance and opening remarks from Los Angeles Mayor Eric Garcetti
  • COMPILED A ROBUST AGENDA
    which included 60 no-cost speakers to fill nine panels and five keynotes about U.S./Chinese collaboration in the entertainment industry
  • BUILD CURIOUSITY AND BUZZ
    for this first-time event, through editorial and advertising placements for the event six months out
  • SPEAKERS INCLUDED
    top executives from Relatively Media, Warners Bros, Fox Studios, Tencent, Technicolor, Universal Pictures and Shanghai Film Group

The Results

205 MILLION IMPRESSIONS

for coverage of the inaugural Expo

NUMEROUS ARTICLES

across leading outlets

APPROXIMATELY 500 ATTENDEES

visited the two-day event

450 VIP GUESTS

attended the opening night gala

U.S. China film and television industry expo - The Results

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