The Goal

Turkey - The Goal
  • ESTABLISH TURKEY'S TOURISM IDENTITY AND BRAND
    while contending with a lack of general knowledge of the country among North American travelers, as well as constantly-changing geopolitical climates impacting its reputation

The Plan

Turkey - The Plan
  • BUILD
    a major public-private initiative bringing together Turkish government, cultural and tourism marketing organizations, national airlines and hospitality brands

  • CREATE
    a strategic, integrated program aimed at synchronizing the country’s tourism messages over the long-term

The Execution

Turkey - The Execution
  • EXERT REAL INFLUENCE AMONG REAL INFLUENCERS
    at high-profile cultural organizations, corporate communities and media publications
  • CREATE THIRD-PARTY ADVOCATES
    delivering Turkey’s brand message directly to its most important audiences

The Results

CAMPAIGN GARNERED 12.7+ BILLION MEDIA IMPRESSIONS

since 2009, with resulting advertising equal to $500M

PR PROGRAM AWARDED SIX GOLD AWARDS IN SIX YEARS

by Hospitality Sales and Marketing Association Int’l (HSMAI) Adrian Awards in PR category

TRAVEL + LEISURE, “WORLD'S BEST” 2011-2015

and The New York Times, “Top 52 Places to Go” appeared 8 times between 2009-2017

CONDE NAST TRAVELER, “THE READERS' TRAVEL AWARDS”

and Trip Advisor’s “Travelers’ Choice World Destination Awards” 2013-2016

Turkey - The Results

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