Overview
The Goal
Align Trintech’s suite of acquired
and legacy products in a way that positions them as a leader in the financial services space, as well as being easily understood by its target consumer.
The Strategy
Create a new design for the latest product
acquisition, as well as restructure their current portfolio that achieves product suite differentiation and clearly defines market opportunities and value propositions.
Implement a new brand architecture,
elevating their CADENCY and ADRA solutions as freestanding endorsed brands, and packaged their additional products under the category of Targeted Tools provided by Trintech.
The Execution
VIDEO
WEBSITE
EBOOK DISPLAYS
NEW LOGOS
DIFFERENTIATED POSITIONING IMAGERY AND CONTENT
The Results
Deployed a new brand family design,
each with a unique voice, personality, and messaging for their distinct audiences, and new multi-experience strategy for their entirely revamped website, that transformed how Trintech goes to market.
