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The Goal

Trintech - The Goal
  • Align Trintech’s suite of acquired
    and legacy products in a way that positions them as a leader in the financial services space, as well as being easily understood by its target consumer.

The Plan

Trintech - The Plan
  • Create a new design for the latest product
    acquisition, as well as restructure their current portfolio that achieves product suite differentiation and clearly defines market opportunities and value propositions.
  • Implement a new brand architecture,
    elevating their CADENCY and ADRA solutions as freestanding endorsed brands, and packaged their additional products under the category of Targeted Tools provided by Trintech.

The Execution

Trintech - The Execution
  • VIDEO
  • WEBSITE
  • EBOOK DISPLAYS
  • NEW LOGOS
  • DIFFERENTIATED POSITIONING IMAGERY AND CONTENT

The Results

Deployed a new brand family design,

each with a unique voice, personality, and messaging for their distinct audiences, and new multi-experience strategy for their entirely revamped website, that transformed how Trintech goes to market.

Trintech - The Results

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