Trintech, Work Overview

Overview

The Goal

The Goal

Trintech - The Goal
  • Align Trintech’s suite of acquired

    and legacy products in a way that positions them as a leader in the financial services space, as well as being easily understood by its target consumer.

The Strategy

The Strategy

Trintech - The Plan
  • Create a new design for the latest product

    acquisition, as well as restructure their current portfolio that achieves product suite differentiation and clearly defines market opportunities and value propositions.
  • Implement a new brand architecture,

    elevating their CADENCY and ADRA solutions as freestanding endorsed brands, and packaged their additional products under the category of Targeted Tools provided by Trintech.

The Execution

The Execution

Trintech - The Execution
  • VIDEO

  • WEBSITE

  • EBOOK DISPLAYS

  • NEW LOGOS

  • DIFFERENTIATED POSITIONING IMAGERY AND CONTENT

The Results

The Results

Deployed a new brand family design,

each with a unique voice, personality, and messaging for their distinct audiences, and new multi-experience strategy for their entirely revamped website, that transformed how Trintech goes to market.

Trintech - The Results
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