Main Content

The Goal

Tractor Supply Company - The Goal
  • Reinforce TSC’s commitment to sustainability
    and promote the growth of the brand.

The Plan

Tractor Supply Company - The Plan
  • Create brand experiences and communications
    that connect both to the lives of the employees and the lifestyle of the consumers they serve.

The Execution

Tractor Supply Company - The Execution
  • QUARTERLY NEWSLETTER & TSC HISTORY BOOK
  • ANNUAL SUSTAINABILITY REPORT
  • INTERACTIVE KIOSK
  • NATIONAL CHICK DAY
  • NEW STORE OPENINGS & CORPORATE EVENTS
  • MEDIA RELATIONS

The Results

Aided Store Expansions

Supported 228 stores in 26 states when we started and has grown to over 1800 stores today in 49 states.

Activated National Programs

13 national programs were activated in 2019, as well as the development of the TSC book that's used in training of all employees.

Increased Media Reach

Earned more than 3 billion media impressions in 2019 across blogs, trade publications and consumer outlets.

Pet Influencer Program

Received 17,979,575 Social Media Influencer Impressions with a total engagement of 334,109.

Tractor Supply Company - The Results

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