The Goal

Tang Media Partners - The Goal
  • CREATE AWARENESS AND EXPOSURE
    for Tang Media Partners (TMP)

The Plan

Tang Media Partners - The Plan
  • SCORE
    two feature-length articles on Donald Tang and TMP
  • LEVERAGE
    the announcement of TMP buying Open Road Films to gain media coverage
  • CREATE
    buzz around the announcement of Rob Friedman being appointed CEO of TMP Entertainment

The Execution

Tang Media Partners - The Execution
  • exclusive to wall street journal
    on the Open Road Films purchase
  • pitched media
    across multiple outlets to cover the announcements

The Results

wall street journal coverage

for the Open Road Films purchase pre-announcement

open road announcement garnered coverage

in The Wrap, Financial Times, Los Angeles Times and Variety

rob friedman named ceo announcement

garnered coverage in The Hollywood Reporter and on Deadline.com

Tang Media Partners - The Results

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