The Goal

Sweetworxx - The Goal
  • SEEKING SWEET SUCCESS
    Convert 5,000 users to the platform

The Plan

Sweetworxx - The Plan
  • LAUNCH
    a new app in a highly-targeted market
  • COMMUNICATE
    the time-saving solution in a crowded auto repair service marketplace, Southern California

The Execution

Sweetworxx - The Execution
  • CREATE A FULL COMPREHENSIVE CAMPAIGN
    aiming to drive downloads, adoptions and trials of the new service
  • BUILD THE BRAND PERSONALITY
    through compelling vocabulary, visuals and experience
  • INTRODUCE SWEETWORXX TO ORANGE COUNTY
    via partnerships, testimonials and local media coverage to gain credibility, advertising to reel in consumers and social media to build brand loyalty

The Results

TURNED CAR REPAIR INTO A TRENDING TOPIC

reached 10.6M people through traditional media placements and 112K people engaged on social media f rom Facebook, Twitter, Youtube, to Yelp

DROVE CAR ISSUE CONVERSATIONS INTO CONVERSIONS

reached 2.2K people directly through events and 41.4M potential new customers through advertising

JUMPSTARTED SWEETWORXX’S CONSUMER JOURNEY

289K people clicked through ads and 9,916 consumers downloaded the app, surpassing our initial project goal

Sweetworxx - The Results

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