The Goal

Stopbullying.gov - The Goal
  • INCREASE AWARENESS
    of the harmful effects of bullying and promote prevention best practices nationally

The Plan

Stopbullying.gov - The Plan
  • LAUNCH
    the first federal bullying prevention initiative, stopbullying.gov
  • LEAD
    the effort nationally to declare bullying a public health issue
  • EMPOWER
    community leaders to adopt best practices for prevention and response at the local level

The Execution

Stopbullying.gov - The Execution
  • CREATED TARGETED OUTREACH MATERIALS
    user guides, training materials, online continuing education modules and tool kits for parents, teachers, administrators and school resource officers

The Results

GREW STOPBULLYING.GOV'S FACEBOOK

from 36,532 to 213,339 fans (a 484% increase)

TWITTER FOLLOWING INCREASED

from 12,190 to 84,925 followers (a 597% increase)

ORGANIC GROWTH ON INSTAGRAM

nearly 1,000 followers in less than four months

Stopbullying.gov - The Results

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