Stoel Rives: Identity Lift
Stoel Rives is a leader among Pacific Northwestern law firms, even as it expands south to places like Utah and east to Minneapolis. We were engaged to refresh the firm’s logo, core identity system and every-day and pitch and proposal tools. The new builds off the SR “rivers” mark. The curves in the mark and the circle that bears it becomes a design element that anchors all communications, digital and electronic. The old monochrome palette of blue and green expands to a broader, brighter approach.