The Goal

Steaz - The Goal
  • LAUNCH STEAZ CACTUS WATER
    and introduce it as a great tasting and hydrating drink

The Plan

Steaz - The Plan
  • CREATE
    a multidimensional, integrated program
  • TARGET
    fitness-and wellness-minded consumers
  • LEVERAGE
    partnerships and celebrity endorsements

The Execution

Steaz - The Execution
  • TAKE OVER FLYWHEEL SPORTS
    for consumer and media roles, sampling and social engagement
  • BRING CELEBRITY LO BOSWORTH INTO THE MIX
    to build buzz and additional media opportunities
  • ORGANIZE SOCIAL MEDIA GIVEAWAYS
    with Elite Daily
  • CONDUCT MEDIA INTERVIEWS
    at Natural Products Expo West and gain third party endorsement from registered nutritionist and author Peggy Kotsopoulos

The Results

SECURED 339 MEDIA PLACEMENTS

and elicited passionate testimonials

GARNERED NEARLY 7.4 MEDIA IMPRESSIONS

from social media posts

ATTRACTED 370

new Instagram followers

MORE THAN 4,500 CANS

of Steaz Cactus Water reached thirsty consumers

Steaz - The Results

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