Skillnet, Work Overview


SkillNet is a consultative technology partner to leading brands around the world. They work with many of the companies we all know—like Disney Stores, Lululemon and Burberry. While the core project was replacing an old and tired website with something new and in step with the firm’s marketing savvy clientele, this was a brand positioning and brand makeover exercise. SkillNet had evolved from a brick-and-mortar systems integrator to what they and their clients are today: “Makers of Modern Commerce.” Under this banner, we positioned SkillNet as consultative, can do experts in five areas: 

  • Making shopping seamless across all channels. 
  • Making mobile commerce on our phones ever smarter. 
  • Making the promise of customer personalization possible. 
  • Making digital technology scalable as ecommerce accelerates. 
  • Making data count by putting data to work, harder. 

The SkillNet brand is underpinned by world-class engineering and technical know-how, yet the messaging rises above tech speak and focuses on shoppers and their satisfaction. FINN created the architecture, UX, design, messaging, imagery and wrote much of the copy. We also created a new brand standards book to guide offline material development, like pitch and proposal-ware. In the spirit of client partnership, the SkillNet team, based in India, developed the site. 

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