The Goal

Silver Spring Networks - The Goal
  • CREATE A CAMPAIGN
    for Silver Spring Networks to explain the “smart grid” and energy efficiency to the public

The Plan

Silver Spring Networks - The Plan
  • POSITION SILVER SPRING NETWORKS
    as an industry leader with a technology that’s going to change the world

The Execution

Silver Spring Networks - The Execution
  • CREATED A STAKEHOLDER ENGAGEMENT CAMPAIGN
    that raised awareness of the smart grid
  • ENGAGED INFLUENTIAL AND DIVERSE CONSUMER AUDIENCES
    including high school students - in the conversation
  • PARTNERED WITH AN AWARD WINNING
    curriculum developer and created A Smart Energy Future, which educated students and their families on how the smart grid addresses our energy challenges
  • ORGANIZED MEDIA EVENTS
    for schools when the curriculum was taught

The Results

AWARD-WINNING CAMPAIGN

positioned Silver Spring Networks as an industry thought leader

REACH CONSUMERS

in four major markets

SILVER SPRING NETWORKS

garnered media coverage in trade and consumer outlets

Silver Spring Networks - The Results

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