Overview
The Goal
CREATE A CAMPAIGN
for Silver Spring Networks to explain the “smart grid” and energy efficiency to the public
The Strategy
POSITION SILVER SPRING NETWORKS
as an industry leader with a technology that’s going to change the world
The Execution
CREATED A STAKEHOLDER ENGAGEMENT CAMPAIGN
that raised awareness of the smart gridENGAGED INFLUENTIAL AND DIVERSE CONSUMER AUDIENCES
including high school students - in the conversationPARTNERED WITH AN AWARD WINNING
curriculum developer and created A Smart Energy Future, which educated students and their families on how the smart grid addresses our energy challengesORGANIZED MEDIA EVENTS
for schools when the curriculum was taught
The Results
AWARD-WINNING CAMPAIGN
positioned Silver Spring Networks as an industry thought leader
REACH CONSUMERS
in four major markets
SILVER SPRING NETWORKS
garnered media coverage in trade and consumer outlets
