Sexy Hair, Work Overview

Overview

The Goal

The Goal

Sexy Hair - The Goal
  • BUILD A STRONGER BRAND

    increase visibiilty, loyalty and sales

The Strategy

The Strategy

Sexy Hair - The Plan
  • REDEFINE

    “sexy” for a broader audience
  • BUILD

    a strong media and influencer campaign
  • ENGAGE

    stylists through a contest and partnership with a nonprofit organization

The Execution

The Execution

Sexy Hair - The Execution
  • AMERICA'S SEXIEST STYLIST CAMPAIGN

    in partnership with nonprofit, Look Good...Feel Better, to celebrate stylists who exemplified sexy through inner beauty and selflessness
  • ENGAGED MEDIA AND INFLUENCERS TO THE BRAND

    hosted Keratin product launch in NYC at Allure Spa & Salon and partnered with Althea Harper on her show at NYC Fashion Week
  • PRODUCT PROMOTION AND MARKETING:

    organization of seasonal pitch initiatives, gift guides, celebrity/event inclusions

The Results

The Results

PLACEMENTS IN TOP-TIER PUBLICATIONS:

Marie Claire, Lucky, Cosmopolitan, Shape, Self, Vogue, Woman’s Day & more

543 SUBMISSIONS

for the America's Sexiest Stylist Campaign

513 NEW

Facebook fans

2.4 MILLION

website visits

Sexy Hair - The Results

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