REORGANIZE AROUND INDUSTRIESStand and declare its deep industry knowledge in the six industries that define the Pacific Northwest.
IMPLEMENT A TOTAL BRAND OVERHAULChange everything—from how the firm presents its name to all of its communication materials.
CATCH UP TO OR OUTRUN COMPETITORSIn a rapidly changing legal market, catch up to and run past primary competitors.
USE THE FIRM’S STREET NAMESchwabe is well-known in Portland but as “Schwabe,” not the full name of the firm.
CREATE A J.D. POWER SEAL OF APPROVAL“Represented by Schwabe” was stamped—even in water—on all primary firm images. The goal was to leverage the stamp into a brand symbol of quality.
LEAD WITH THOUGHT LEADERSHIPOrganize all the firm’s materials into industry’s so that all thought leadership—articles, blogs and research—were industry based.
RE-ENVISION EVERY MARKET-FACING THINGfrom the firm logo to the website to advertising, collateral brochures, e-blasts and trade show materials
USE INDUSTRY-CENTRIC LANGUAGEBuyers wear their industry hats. Talk to them in their language so they recognize you understand their industry, its trends and challenges.
DEVELOP A UNIQUE VISUAL STYLEMake every communication from Schwabe instantly recognizable based on the brand elements.
to firm-wide organization overcome
GOLD MEDAL SERVICE
industry advertising awards
1ST PLACE WINNER
in Legal Industry Your Honor Award