Chartered by the FAA (Federal Aviation Administration), RTCA builds aviation industry consensus to help its stakeholders reach higher levels of performance in critical areas like safety, ef?ciency, reliability and sustainability—in the United States and increasingly, globally. Association members are industry leaders—executives from major airlines, airports, unions, manufacturers, air traf?c controllers, pilots and more.
The brand makeover is thorough and purposeful. It aims to re?ect RTCA’s role as a respected facilitator among key industry players. The rebrand—applied to a new website, annual review, publications and aviation symposia packaging—also explains the value of membership to all corners of the aviation and avionics industry. In short, the brand story articulates how “common ground is reached together” for new heights of achievement in this vital sector.