Rioja, Work Overview


The Goal

The Goal

Rioja - The Goal
  • Increase awareness and grow shelf space

  • Build across the variety of wines from Rioja

  • Increase contacts database, both consumer and trad

  • Turn enthusiasts into advocates

The Strategy

The Strategy

Rioja - The Plan

    Talk to consumers, media and trade about the variety of Rioja wines.

    Leverage Rioja enthusiasts to share with their audience.

    Make drinking Rioja wines feel trendy and fun.

The Execution

The Execution

Rioja - The Execution
  • Creative & Digital Transformation

  • Advertising & Television Integration

  • Social Media

  • Consumer Media Relations & Events

  • Trade Media Events, Activations and Partnerships

  • Marketing Automation

The Results

The Results

Brand & Message

Created and launched unique branded campaign and messaging for the US market

Coverage & Awareness

Exponential increase in coverage and awareness in the US market


Significantly increased Trade sales and awareness through digital efforts, a trade hub, and POS content development


Significant increase in social media traffic and awareness

Rioja - The Results
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