Increase awareness and grow shelf space
Build across the variety of wines from Rioja
Increase contacts database, both consumer and trad
Turn enthusiasts into advocates
EDUCATETalk to consumers, media and trade about the variety of Rioja wines.
CULTIVATELeverage Rioja enthusiasts to share with their audience.
PERSONIFYMake drinking Rioja wines feel trendy and fun.
Creative & Digital Transformation
Advertising & Television Integration
Consumer Media Relations & Events
Trade Media Events, Activations and Partnerships
Brand & Message
Created and launched unique branded campaign and messaging for the US market
Coverage & Awareness
Exponential increase in coverage and awareness in the US market
Significantly increased Trade sales and awareness through digital efforts, a trade hub, and POS content development
Significant increase in social media traffic and awareness