The Best Way Forward
Boston’s Prince Lobel is a gem of a law firm that has attracted forward-thinking professionals from both large and boutique firms across the country. Practice areas include media and First Amendment law, IP, sports and entertainment, health care, nanotechnology, and renewable energy, among other cutting-edge sectors and practices. The firm’s people seamlessly blend the highest-quality legal work with counsel that get clients from point A to point B in the most sensible way. This approach led FINN to craft an organizing theme for all communications: “The Best Way Forward.” It is a mantra that speaks to the guidance clients seek and the solutions Prince Lobel delivers.
The theme extends beyond practices to leadership in D&I, CSR and being a best place to work. The firm has received a Leader in Diversity award from the Boston Business Journal for its achievements in Corporate Social Responsibility, as well as the Rosoff Workplace Diversity Initiative Award for its commitment to providing opportunities to local kids who have limited resources or options. Prince Lobel leads with action to make things better in their communities
The centerpiece of the new brand is a WordPress website that balances visual and verbal communications — all the while reinforcing the “Best Way Forward” theme. A refreshed logo ties it all to together.