The Goal

Pendleton - The Goal
  • TRANSLATE PENDLETON’S UNIQUE BRAND
    to influential social media channels
  • CREATE A STRONGER PRESENCE
    on the fashion industry’s favored social media channel, Instagram

The Plan

Pendleton - The Plan
  • CAPTURE
    the attention of a younger, fashion-forward demographic
  • GET INVOLVED
    in popular social media conversations
  • LEVERAGE
    key events and trade shows

The Execution

Pendleton - The Execution
  • BUILT PENDLETON INTO CONVERSATIONS
    on digital channels through trade shows and events
  • CREATED OPPORTUNITIES
    to share a visual representation of Pendleton, carefully curated for the target audience
  • LISTENED TO FANS CLOSELY
    and monitored their content to score a cache of images to repurpose
  • ENGAGED FANS IN REINFORCING THE BRAND’S DEFINITION
    and offered exciting, fresh context for the 150-year-old name

The Results

ENGAGEMENT LEVELS SURPASSED

those of many fashion brands

74% HIGHER ENGAGEMENT RATE

than Michael Kors for the same 5-month period

15,000 INSTAGRAM FOLLOWERS

in the first five months

TOTAL ENGAGEMENT OF 70,664

in the first five moths

Pendleton - The Results

View more in this industry

What's Hot