ARTICULATE THE FIRM'S ADVANTAGEfor privately-held companies, particularly complex family businesses.
AUDIT COMPETITORSlocally and nationally
ID KEY FACTSabout the market
USE THE "ORB"to differentiate the brand
USE THE ORB OR CIRCLEas the primary graphic for messaging
REDESIGN THE WEBSITEto highlight key messages
RETHINK ALL COLLATERALto match the website and arm the accountants
A UNIQUE QUALITY OF ORBA
is that virtually all its professionals have triple majors: they do tax, accounting and consulting work for clients. This holistic or full circle approach is symbolized with the “O” in the name and in a new mark embedded therein. From there, everything else takes new shape: a sharp website, great new content, a dozen new service line brochures, e-marketing templates and more.