The Goal

Orba - The Goal
  • ARTICULATE THE FIRM'S ADVANTAGE
    for privately-held companies, particularly complex family businesses.

The Plan

Orba - The Plan
  • INTERVIEW
    executive leadership
  • AUDIT COMPETITORS
    locally and nationally
  • ID KEY FACTS
    about the market
  • USE THE "ORB"
    to differentiate the brand

The Execution

Orba - The Execution
  • USE THE ORB OR CIRCLE
    as the primary graphic for messaging
  • REDESIGN THE WEBSITE
    to highlight key messages
  • RETHINK ALL COLLATERAL
    to match the website and arm the accountants
  • GO
    MOBILE

The Results

A UNIQUE QUALITY OF ORBA

is that virtually all its professionals have triple majors: they do tax, accounting and consulting work for clients. This holistic or full circle approach is symbolized with the “O” in the name and in a new mark embedded therein. From there, everything else takes new shape: a sharp website, great new content, a dozen new service line brochures, e-marketing templates and more.

Orba - The Results

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