The Goal

National Hockey League Greening - The Goal
  • GENERATE AWARENESS
    for an unprecedented partnership with Constellation Energy to offset the NHL’s total carbon footprint

The Plan

National Hockey League Greening - The Plan
  • ORCHESTRATE
    a robust media relations campaign
  • POSITION
    the partnership as a ground breaking moment for sports and the environment

The Execution

National Hockey League Greening - The Execution
  • INCORPORATED THIRD-PARTY
    environmental expertise alongside that of NHL’s Commissioner Gary Bettman
  • COMPLETE EXECUTION
    design, concept and messaging for the “Power Play” infographic
  • ORGANIZED DEVELOPMENT
    of the media advisory, run-of-show, teleconference call logistics, talking points and Q & As for the NHL Commissioner, top Constellation executives and the Green Sports Alliance president

The Results

25 HIGH-LEVEL

media outlets attended the event

THE “POWER PLAY” INFOGRAPHIC WAS SHARED

to NHL’s 3.12 million Twitter followers

THE INFOGRAPHIC WAS USED AS A BILLBOARD

to cover the entrance to the 2015 Honda

45 UNIQUE STORIES IN HIGH-PROFILE PUBLICATIONS

including THE NYT, WSJ, Washington Post

National Hockey League Greening - The Results

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